https://annekirk.nyc Anne Kirk Fri, 28 Nov 2025 16:49:17 +0000 https://annekirk.nyc en https://annekirk.nyc/home Wed, 16 Aug 2023 01:00:07 +0000 Anne Kirk https://annekirk.nyc/home <img width="1728" height="972" width_o="1728" height_o="972" data-src="https://freight.cargo.site/t/original/i/3ea8dba37adb41216406bfd587eaf4b6a93ca970963afe6e53f648c32f04ec2c/4-ezgif.com-optimize.gif" data-mid="236843133" border="0" src="https://freight.cargo.site/w/1000/i/3ea8dba37adb41216406bfd587eaf4b6a93ca970963afe6e53f648c32f04ec2c/4-ezgif.com-optimize.gif" /> https://annekirk.nyc/Times-Square-Billboard Fri, 28 Nov 2025 16:49:17 +0000 Anne Kirk https://annekirk.nyc/Times-Square-Billboard <img width="4096" height="2230" width_o="4096" height_o="2230" data-src="https://freight.cargo.site/t/original/i/70dffe4aeda25b428fb553c2da78931f7f6c1e1d67e5203d5613f948c54e2efd/Times-S.jpg" data-mid="243984004" border="0" src="https://freight.cargo.site/w/1000/i/70dffe4aeda25b428fb553c2da78931f7f6c1e1d67e5203d5613f948c54e2efd/Times-S.jpg" /> Times Square Billboard I designed and produced a billboard for Times Square, creating a 13-second digital ad from concept through final delivery. I independently completed all motion graphics, overseeing the full creative and technical execution to ensure the piece was optimized for high-visibility display in a fast-paced, iconic environment. https://annekirk.nyc/Rebag-TV-Commercial Thu, 31 Oct 2024 14:39:31 +0000 Anne Kirk https://annekirk.nyc/Rebag-TV-Commercial <img width="3982" height="2258" width_o="3982" height_o="2258" data-src="https://freight.cargo.site/t/original/i/c5406e272f0df1de768f517d7a18c706494fdfddef9ed5b442a44e59bfcd5292/tv-commercial.jpg" data-mid="221002005" border="0" src="https://freight.cargo.site/w/1000/i/c5406e272f0df1de768f517d7a18c706494fdfddef9ed5b442a44e59bfcd5292/tv-commercial.jpg" /> Rebag TV Commercial Working with the agency Quirk Creative, the commercial Endless Access presents a high-quality look at Rebag’s offerings. Assisting with concept, art direction, and post-production, I helped bring the commercial to life as an engaging showcase of what makes Rebag special.Creative Direction: Wren Sieber Production &amp; Scripts: Quirk Creative https://annekirk.nyc/FOR-THE-GIRLS Wed, 16 Apr 2025 20:23:45 +0000 Anne Kirk https://annekirk.nyc/FOR-THE-GIRLS <img width="2048" height="1115" width_o="2048" height_o="1115" data-src="https://freight.cargo.site/t/original/i/34cb303b26424e67b77c0e453ad10912957a48e9b791e3de371e12189669ffdb/Gif-4.jpg" data-mid="238222150" border="0" src="https://freight.cargo.site/w/1000/i/34cb303b26424e67b77c0e453ad10912957a48e9b791e3de371e12189669ffdb/Gif-4.jpg" /> For the Girls I teamed up with Ellie Williams to launch FOR THE GIRLS — a fast-growing brand and community celebrating women, friendship, and connection. I created the full brand identity, from color palette and typography to the official brand guidelines, setting the tone for everything that followed. I also designed Ellie’s Substack, event invitations, and in-space projections for sold out parties in NYC. Since launch, Ellie has quickly grown&nbsp;FOR THE GIRLS and continues to bring empowering energy to social and IRL events.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ab1c7b1cad025aba0b1813a736b7a4f19c106bc5ef867fc1ccdf45e576e0861b/Ellie-FTG-Brand-Guidelines.jpg" data-mid="238222093" border="0" src="https://freight.cargo.site/w/1000/i/ab1c7b1cad025aba0b1813a736b7a4f19c106bc5ef867fc1ccdf45e576e0861b/Ellie-FTG-Brand-Guidelines.jpg" /> https://annekirk.nyc/The-Gift-Suite-24 Tue, 10 Sep 2024 02:11:47 +0000 Anne Kirk https://annekirk.nyc/The-Gift-Suite-24 <img width="2048" height="1115" width_o="2048" height_o="1115" data-src="https://freight.cargo.site/t/original/i/3ecdf863d28f0914b79edc826ec8b0a50ad9bc2a05309171b73dd9475e622565/HOliday.jpg" data-mid="220503796" border="0" src="https://freight.cargo.site/w/1000/i/3ecdf863d28f0914b79edc826ec8b0a50ad9bc2a05309171b73dd9475e622565/HOliday.jpg" /> The Gift Suite 2024 Shot in-studio at Industry City, Rebag’s Gift Suite campaign aims to spark excitement around the brand’s holiday offerings. I directed the holiday shoot and designed the landing page, focusing on creating a fresh, unique look and feel for this year’s gift suite.Art Director: Anne KirkPhotographer: Sasha LytvynStylist: Kallie BiersachHair &amp; Makeup: Olha OstapchuckTalent: Ieva Rainyte <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5d0c117d4d2855fc91dcab332ab890a73e21abc8be856c644eadf805d498fa4a/image-3.jpg" data-mid="220503797" border="0" src="https://freight.cargo.site/w/1000/i/5d0c117d4d2855fc91dcab332ab890a73e21abc8be856c644eadf805d498fa4a/image-3.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f25ef4b1fd97f8ac23fa9d45bdb6f13e04ef1b5b9b55cbd26239c8d4dc92c0c9/photos-2.jpg" data-mid="220506547" border="0" src="https://freight.cargo.site/w/1000/i/f25ef4b1fd97f8ac23fa9d45bdb6f13e04ef1b5b9b55cbd26239c8d4dc92c0c9/photos-2.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/57ce6bb20cd57415e80afe5fe461ac3bc6b492f8394c3903ebc178ea56e8f627/gift-suite-landing-page.jpg" data-mid="220506794" border="0" src="https://freight.cargo.site/w/1000/i/57ce6bb20cd57415e80afe5fe461ac3bc6b492f8394c3903ebc178ea56e8f627/gift-suite-landing-page.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f68a6682c483184fbe17d883a64df4a51cc5f0878f1b47f59b95fd4741278bdf/Gift-suite.jpg" data-mid="220507160" border="0" src="https://freight.cargo.site/w/1000/i/f68a6682c483184fbe17d883a64df4a51cc5f0878f1b47f59b95fd4741278bdf/Gift-suite.jpg" /> https://annekirk.nyc/Rebag Fri, 31 May 2024 17:24:15 +0000 Anne Kirk https://annekirk.nyc/Rebag <img width="2048" height="1115" width_o="2048" height_o="1115" data-src="https://freight.cargo.site/t/original/i/522251d85affe2b1cedc91e5c26f78f7b3ac04c56f4febf41084d014f9aec1c0/Gif-1.jpg" data-mid="214698745" border="0" src="https://freight.cargo.site/w/1000/i/522251d85affe2b1cedc91e5c26f78f7b3ac04c56f4febf41084d014f9aec1c0/Gif-1.jpg" /> <img width="2048" height="1115" width_o="2048" height_o="1115" data-src="https://freight.cargo.site/t/original/i/8a4f630d4ec04564a7816689ce634312041399b17cdf5c7cc192bf88943e747f/Gif-2.jpg" data-mid="214698746" border="0" src="https://freight.cargo.site/w/1000/i/8a4f630d4ec04564a7816689ce634312041399b17cdf5c7cc192bf88943e747f/Gif-2.jpg" /> <img width="2048" height="1115" width_o="2048" height_o="1115" data-src="https://freight.cargo.site/t/original/i/20a1d00454d88812041ab07c16e1d8b0037bef0638d7a9ce8b21996e379c8820/Gif-3.jpg" data-mid="214698747" border="0" src="https://freight.cargo.site/w/1000/i/20a1d00454d88812041ab07c16e1d8b0037bef0638d7a9ce8b21996e379c8820/Gif-3.jpg" /> Rebag+ Membership Program Leading the design for this project, I created a unique identity for the launch of Rebag’s new membership program. I designed a comprehensive system to be implemented across Rebag’s website, app, social media, stores, and direct mail. I also provided final approval for UI/UX elements during the website and checkout implementation and designed a suite of emails to welcome users to the program. The launch was highly successful, with over 50% of customers signing up for the membership in the weeks following the launch. <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6169e5e1b8ca13c6eaec7a4d352db99c52cbcc0059b2bb471a5a4025146adec3/Standards.jpg" data-mid="214690928" border="0" src="https://freight.cargo.site/w/1000/i/6169e5e1b8ca13c6eaec7a4d352db99c52cbcc0059b2bb471a5a4025146adec3/Standards.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2819cff2a737e95729af7e9ac8792b5fb8fbe0c5f99ea1acff3df6451325cd9b/emails.jpg" data-mid="214827460" border="0" src="https://freight.cargo.site/w/1000/i/2819cff2a737e95729af7e9ac8792b5fb8fbe0c5f99ea1acff3df6451325cd9b/emails.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/82f66a4ccbf547464c2048162bc1927172918892dcc0934ba63297a63de20470/app-min.jpg" data-mid="214826382" border="0" src="https://freight.cargo.site/w/1000/i/82f66a4ccbf547464c2048162bc1927172918892dcc0934ba63297a63de20470/app-min.jpg" /> https://annekirk.nyc/The-Size-Guide Wed, 16 Aug 2023 01:00:09 +0000 Anne Kirk https://annekirk.nyc/The-Size-Guide The Size Guide Expanding their collection of high-quality educational videos, I developed and directed Rebag’s The Size Guide series for YouTube. This 21-video playlist highlights Rebag’s most popular styles and has proven to be highly useful to customers, amassing over 1 million views across the series. Watch the full series here. https://annekirk.nyc/Social-Strategy-Art-Direction Wed, 16 Aug 2023 01:00:08 +0000 Anne Kirk https://annekirk.nyc/Social-Strategy-Art-Direction <img width="8000" height="5334" width_o="8000" height_o="5334" data-src="https://freight.cargo.site/t/original/i/d6a5c32cc792abba7395e05c305570e4aced93fb1c442470dc44a182ac537d2e/Mockup1-Angled-Grid2x.jpg" data-mid="221019855" border="0" src="https://freight.cargo.site/w/1000/i/d6a5c32cc792abba7395e05c305570e4aced93fb1c442470dc44a182ac537d2e/Mockup1-Angled-Grid2x.jpg" /> Social Strategy &amp; Content Working closely with Rebag’s social media manager, I lead the planning and production of content for Rebag’s 700,000+ followers on Instagram and TikTok. From initial concept and product selection to executing photography on shoot day, I play a key role in shaping the brand’s social presence. Shooting monthly, I have captured thousands of images over the years, enabling the brand to create dynamic in-house content that consistently outperforms influencer collaborations and drives higher engagement across all social platforms. <img width="6000" height="2718" width_o="6000" height_o="2718" data-src="https://freight.cargo.site/t/original/i/8f2d2568e790d45fa4f985c34710ec43d2a278fb1926dece2569d26ea76a895a/insta-images.jpg" data-mid="221029484" border="0" src="https://freight.cargo.site/w/1000/i/8f2d2568e790d45fa4f985c34710ec43d2a278fb1926dece2569d26ea76a895a/insta-images.jpg" /> <img width="1261" height="2564" width_o="1261" height_o="2564" data-src="https://freight.cargo.site/t/original/i/d23182e505879e2e0a7cb8dc36524ead9981f8e95fdb45c120e52ea92bdab7b5/Group-2944.png" data-mid="221029782" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/d23182e505879e2e0a7cb8dc36524ead9981f8e95fdb45c120e52ea92bdab7b5/Group-2944.png" /> https://annekirk.nyc/Winter-Campaign-24 Wed, 16 Aug 2023 01:00:08 +0000 Anne Kirk https://annekirk.nyc/Winter-Campaign-24 <img width="2048" height="1115" width_o="2048" height_o="1115" data-src="https://freight.cargo.site/t/original/i/b31ef7c79faf2aeadf5de2aee91a8a3c27aa202aef4b77649c391cf16234abef/Winter-shoot-min.png" data-mid="214837274" border="0" src="https://freight.cargo.site/w/1000/i/b31ef7c79faf2aeadf5de2aee91a8a3c27aa202aef4b77649c391cf16234abef/Winter-shoot-min.png" /> Rebag Winter 2024 Campaign Shot on location in Brooklyn, NY, the Rebag Winter 2024 campaign highlights premium handbags, jewelry, watches, and shoes for the season. Shooting outside allowed for dynamic shadows and direct lighting onto logos and glittering diamonds.&nbsp; Art Director: Anne Kirk Photographer:&nbsp;Sasha LytvynStylist: Jessette NYC Hair &amp; Makeup:&nbsp;Tatyana Harkoff Talent:&nbsp;Hannah @ Elite <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cd04350d0d7839f0ed2c589048ca27130f82c2ed1aa899106d624b44976a2ca5/image-1-min.jpg" data-mid="214836286" border="0" src="https://freight.cargo.site/w/1000/i/cd04350d0d7839f0ed2c589048ca27130f82c2ed1aa899106d624b44976a2ca5/image-1-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a76f25ec8557232925063c271da46c31e1760091f10759816054b7a71284052b/image-2-min.jpg" data-mid="214836292" border="0" src="https://freight.cargo.site/w/1000/i/a76f25ec8557232925063c271da46c31e1760091f10759816054b7a71284052b/image-2-min.jpg" /> <img width="3000" height="1550" width_o="3000" height_o="1550" data-src="https://freight.cargo.site/t/original/i/1ffd57321f7629b42c0326a4a6c8a2e5827da18235ae6b8d12e57ef5d5be008a/Instagram-Stories.jpg" data-mid="214895264" border="0" src="https://freight.cargo.site/w/1000/i/1ffd57321f7629b42c0326a4a6c8a2e5827da18235ae6b8d12e57ef5d5be008a/Instagram-Stories.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ab0113a9476ada9357f72d5b598d2e92390787c31ce51a6362a153b5a41af63d/emails-min.jpg" data-mid="214836291" border="0" src="https://freight.cargo.site/w/1000/i/ab0113a9476ada9357f72d5b598d2e92390787c31ce51a6362a153b5a41af63d/emails-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7b4d6e875d71d12f92f5d58527ad93a95fb94ffc6e82adefa94d7e66dde50af4/Shoot-1-min.jpg" data-mid="214895222" border="0" src="https://freight.cargo.site/w/1000/i/7b4d6e875d71d12f92f5d58527ad93a95fb94ffc6e82adefa94d7e66dde50af4/Shoot-1-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3e32a7ac3c70be0c6652a055ec260580e90661223035476dfa2bc5d6ea8c6f15/Shoot-2-min.jpg" data-mid="214895223" border="0" src="https://freight.cargo.site/w/1000/i/3e32a7ac3c70be0c6652a055ec260580e90661223035476dfa2bc5d6ea8c6f15/Shoot-2-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f59054e34fd9e99c6a5e9d8ce2017679d2723449f36c26d15dbbd28d001372d9/Shoot-3-min.jpg" data-mid="214895224" border="0" src="https://freight.cargo.site/w/1000/i/f59054e34fd9e99c6a5e9d8ce2017679d2723449f36c26d15dbbd28d001372d9/Shoot-3-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0d2f4daa1136b070e58bb9746e4de44a44af6a0aac8eb831d245c3c3064705ca/Shoot-6-min.jpg" data-mid="214895227" border="0" src="https://freight.cargo.site/w/1000/i/0d2f4daa1136b070e58bb9746e4de44a44af6a0aac8eb831d245c3c3064705ca/Shoot-6-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/06af4e891b3069881a99a3ca095cbd073ac446c33a3a7ed6e99f8de9e0d91dca/Shoot-5-min.jpg" data-mid="214895226" border="0" src="https://freight.cargo.site/w/1000/i/06af4e891b3069881a99a3ca095cbd073ac446c33a3a7ed6e99f8de9e0d91dca/Shoot-5-min.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f4cc412c56e2d095142116542df2b48f6db3e48bf34a8f95bc0de3db2729c1eb/Shoot-4-min.jpg" data-mid="214895225" border="0" src="https://freight.cargo.site/w/1000/i/f4cc412c56e2d095142116542df2b48f6db3e48bf34a8f95bc0de3db2729c1eb/Shoot-4-min.jpg" /> https://annekirk.nyc/Newsletter-Design Wed, 16 Aug 2023 01:00:08 +0000 Anne Kirk https://annekirk.nyc/Newsletter-Design <img width="4096" height="2230" width_o="4096" height_o="2230" data-src="https://freight.cargo.site/t/original/i/f487220eb5a2f008bc890cf873fe2768ef2727bb051c12440b3817d807cf942f/emails.jpg" data-mid="220719193" border="0" src="https://freight.cargo.site/w/1000/i/f487220eb5a2f008bc890cf873fe2768ef2727bb051c12440b3817d807cf942f/emails.jpg" /> <img width="4096" height="2230" width_o="4096" height_o="2230" data-src="https://freight.cargo.site/t/original/i/456a21e015cc8e1083e178337156278fe689b347a815a2c7371652c6eb8765e0/emails2.jpg" data-mid="220719192" border="0" src="https://freight.cargo.site/w/1000/i/456a21e015cc8e1083e178337156278fe689b347a815a2c7371652c6eb8765e0/emails2.jpg" /> Newsletter Design I lead the design of multiple weekly marketing newsletters reaching over 1 million customers, promoting campaign launches, new arrivals, sales, and special promotions. I also completed a long-term project to develop an email standards resource for the internal design team, ensuring cohesive and impactful communication across all email campaigns. Please see Rebag‘s full email library on Milled. <img width="6000" height="3600" width_o="6000" height_o="3600" data-src="https://freight.cargo.site/t/original/i/a882baefbd1cd0e62b510be8fa786ef6ee5c3cb94ed9e40c6e527f6c7f2b89b5/email-standards.jpg" data-mid="220657611" border="0" src="https://freight.cargo.site/w/1000/i/a882baefbd1cd0e62b510be8fa786ef6ee5c3cb94ed9e40c6e527f6c7f2b89b5/email-standards.jpg" />