Working closely with Rebag’s social media manager, I lead the planning and production of content for Rebag’s 700,000+ followers on Instagram and TikTok. From initial concept and product selection to executing photography on shoot day, I play a key role in shaping the brand’s social presence. Shooting monthly, I have captured thousands of images over the years, enabling the brand to create dynamic in-house content that consistently outperforms influencer collaborations and drives higher engagement across all social platforms.