Leading the design for this project, I created a unique identity for the launch of Rebag’s new membership program. I designed a comprehensive system to be implemented across Rebag’s website, app, social media, stores, and direct mail. I also provided final approval for UI/UX elements during the website and checkout implementation and designed a suite of emails to welcome users to the program. The launch was highly successful, with over 50% of customers signing up for the membership in the weeks following the launch.