I teamed up with Ellie Williams to launch FOR THE GIRLS — a fast-growing brand and community celebrating women, friendship, and connection. I created the full brand identity, from color palette and typography to the official brand guidelines, setting the tone for everything that followed. I also designed Ellie’s Substack, event invitations, and in-space projections for sold out parties in NYC. Since launch, Ellie has quickly grown FOR THE GIRLS and continues to bring empowering energy to social and IRL events.